Tim developed his passion for nature from growing up in country Victoria. After relocating to the city of Melbourne to study (two bachelor's degrees and a master's), he became increasingly disheartened that despite all of the claims there is still a lack of genuinely sustainable businesses.

Tim has an eclectic employment history, as a research scientist in life cycle analysis to now working in land management in the Northern Territory. He has schemed Plantchester for years and is determined to create and maintain an honest, authentic, and uncompromisingly impactful brand.